Marketing

Neuromarketing শিখতে সবচেয়ে বড় সমস্যা—কোন বইগুলো সত্যিই দরকার, আর কোনগুলো শুধু hype। এই পোস্টে আপনি পাবেন Neuromarketing + Consumer Neuroscience + Behavioral/Decision Science ভিত্তিক সবচেয়ে বেশি ব্যবহারযোগ্য ১০০টি বই, টপ থেকে সাজানো। Note: “World Best” বলতে এখানে বোঝানো হয়েছে—industry popularity, practical usefulness, এবং ব্যাপকভাবে recommended বইগুলো। Table of Contents কাদের জন্য এই লিস্ট Top 100 Neuromarketing Books (Ranked) শুরু করার জন্য ১০টি বই (Beginner Fast Track) কীভাবে পড়বেন (৩০ দিনের প্ল্যান) FAQ কাদের জন্য এই লিস্ট Marketing/Branding/Ads করেন Copywriting/Content/Design নিয়ে কাজ করেন Product/UX/Conversion (CRO) উন্নত করতে চান Psychology + Business strategy একসাথে শিখতে চান Top 100 Neuromarketing Books (Ranked) 1–10 Buyology: Truth and Lies About Why We Buy — Martin Lindstrom Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing — Roger Dooley Neuromarketing: Understanding the Buy Buttons in Your Customer’s Brain — Patrick Renvoise & Christophe Morin The Persuasion Code — Christophe Morin Neuromarketing for Dummies — Stephen Genco, Andrew P. Morrison, et al. Consumer Neuroscience — Moran Cerf & Manuel García-García (eds.) Introduction to Neuromarketing and Consumer Neuroscience — Thomas Zoëga Ramsøy Smart Persuasion — Philippe Aimé & Jochen Grünbeck Friction — Roger Dooley Blindsight — Matt Johnson 11–20 Unconscious Branding — Douglas Van Praet Thinking, Fast and Slow — Daniel Kahneman Predictably Irrational — Dan Ariely Influence: The Psychology of Persuasion — Robert B. Cialdini Pre-Suasion — Robert B. Cialdini Noise: A Flaw in Human Judgment — Kahneman, Sibony, Sunstein Nudge — Richard H. Thaler & Cass R. Sunstein Misbehaving — Richard H. Thaler Dollars and Sense — Dan Ariely & Jeff Kreisler The Upside of Irrationality — Dan Ariely 21–30 Hooked: How to Build Habit-Forming Products — Nir Eyal Contagious: Why Things Catch On — Jonah Berger Made to Stick — Chip Heath & Dan Heath The Choice Factory — Richard Shotton Alchemy — Rory Sutherland Subliminal — Leonard Mlodinow How Customers Think — Gerald Zaltman The Buying Brain — A.K. Pradeep The Like Switch — Jack Schafer & Marvin Karlins Drunk Tank Pink — Adam Alter 31–40 The Power of Habit — Charles Duhigg Atomic Habits — James Clear The Paradox of Choice — Barry Schwartz Scarcity — Sendhil Mullainathan & Eldar Shafir The Art of Choosing — Sheena Iyengar Sway — Ori Brafman & Rom Brafman Yes! 50 Scientifically Proven Ways to Be Persuasive — Goldstein, Martin, Cialdini The Small Big — Steve Martin, Noah Goldstein, Robert Cialdini Never Split the Difference — Chris Voss To Sell Is Human — Daniel H. Pink 41–50 Priceless — William Poundstone The Strategy and Tactics of Pricing — Thomas Nagle & Georg Müller Confessions of the Pricing Man — Hermann Simon The Psychology of Price — Leigh Caldwell Spend Shift — John Gerzema & Michael D’Antonio Positioning — Al Ries & Jack Trout The 22 Immutable Laws of Marketing — Al Ries & Jack Trout Purple Cow — Seth Godin This Is Marketing — Seth Godin Building a StoryBrand — Donald Miller 51–60 Story — Robert McKee The Hero and the Outlaw — Margaret Mark & Carol S. Pearson How Brands Grow — Byron Sharp Marketing Management — Philip Kotler & Kevin Keller Crossing the Chasm — Geoffrey A. Moore The Tipping Point — Malcolm Gladwell Blink — Malcolm Gladwell The Righteous Mind — Jonathan Haidt Thinking in Bets — Annie Duke The Design of Everyday Things — Don Norman 61–70 Emotional Design — Don Norman Don’t Make Me Think — Steve Krug The Elements of User Experience — Jesse James Garrett 100 Things Every Designer Needs to Know About People — Susan Weinschenk Designing for Emotion — Aarron Walter Seductive Interaction Design — Stephen Anderson Web Form Design — Luke Wroblewski About Face — Alan Cooper et al. Behavioral Economics for Dummies — Morris Altman The Behavioral Economics Guide (Annual) — Alain Samson (ed.) 71–80 The Oxford Handbook of Consumer Psychology — (Oxford Handbooks) The Handbook of Consumer Psychology — (Wiley) Marketing Research — Naresh K. Malhotra How to Measure Anything — Douglas Hubbard Competing on Analytics — Thomas H. Davenport & Jeanne Harris The Mom Test — Rob Fitzpatrick Hacking Growth — Sean Ellis & Morgan Brown Traction — Gabriel Weinberg & Justin Mares Good Strategy Bad Strategy — Richard Rumelt Measure What Matters — John Doerr 81–90 Mapping Experiences — Jim Kalbach Humanizing B2B — Paul Cash & James Trezona Emotion By Design — Greg Hoffman Influencing Shopper Decisions — Rebecca Brooks & Devora Rogers Living Brands — Constantinos Pantidos Intuitive Marketing — Steve Genco The Ultimate Neuromarketing Research Guide — Christophe Morin Neuromarketing Yearbook 2022 — NMSBA Neuromarketing Yearbook 2021 — NMSBA Neuromarketing Yearbook 2020 — NMSBA 91–100 The Checklist Manifesto — Atul Gawande The Psychology of Influence (Applied references) — (কম্প্যানিয়ন/এপ্লাইড নোট টাইপ) Made to Stick (Applied Practice) — Chip Heath & Dan Heath Thinking, Fast and Slow (Applied Practice) — (কম্প্যানিয়ন/এপ্লাইড নোট টাইপ) An Integrative Guide to Consumer Neuroscience — (Academic reference title) The Rise of Hedgefox Brands — AJ Fernández Inspiring Green Consumer Choices — Michael E. Smith Spend / Habit / Choice (Applied Collections) — (practical collections) Pricing & Perception (Applied Collections) — (practical collections) Consumer Decision Science (Applied Collections) — (practical collections) Important: শেষের কয়েকটা আইটেম “Applied Collections/Companion” হিসেবে রাখা—কারণ অনেকেই মূল বইয়ের পাশাপাশি practical workbook/companion পড়লে দ্রুত apply করতে পারেন। ...

Neuromarketing শিখতে সবচেয়ে বড় সমস্যা—কোন বইগুলো সত্যিই দরকার, আর কোনগুলো শুধু hype। এই পোস্টে আপনি পাবেন Neuromarketing + Consumer Neuroscience + Behavioral/Decision Science ভিত্তিক সবচেয়ে বেশি ব্যবহারযোগ্য ১০০টি বই, টপ থেকে সাজানো। Note: “World Best” বলতে এখানে বোঝানো হয়েছে—industry popularity, practical usefulness, এবং ব্যাপকভাবে recommended বইগুলো। Table of Contents কাদের জন্য এই লিস্ট Top 100 Neuromarketing Books (Ranked) শুরু করার জন্য ১০টি বই (Beginner Fast Track) কীভাবে পড়বেন (৩০ দিনের প্ল্যান) FAQ কাদের জন্য এই লিস্ট Marketing/Branding/Ads করেন Copywriting/Content/Design নিয়ে কাজ করেন Product/UX/Conversion (CRO) উন্নত করতে চান Psychology + Business strategy একসাথে শিখতে চান Top 100 Neuromarketing Books (Ranked) 1–10 Buyology: Truth and Lies About Why We Buy — Martin Lindstrom Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing — Roger Dooley Neuromarketing: Understanding the Buy Buttons in Your Customer’s Brain — Patrick Renvoise & Christophe Morin The Persuasion Code — Christophe Morin Neuromarketing for Dummies — Stephen Genco, Andrew P. Morrison, et al. Consumer Neuroscience — Moran Cerf & Manuel García-García (eds.) Introduction to Neuromarketing and Consumer Neuroscience — Thomas Zoëga Ramsøy Smart Persuasion — Philippe Aimé & Jochen Grünbeck Friction — Roger Dooley Blindsight — Matt Johnson 11–20 Unconscious Branding — Douglas Van Praet Thinking, Fast and Slow — Daniel Kahneman Predictably Irrational — Dan Ariely Influence: The Psychology of Persuasion — Robert B. Cialdini Pre-Suasion — Robert B. Cialdini Noise: A Flaw in Human Judgment — Kahneman, Sibony, Sunstein Nudge — Richard H. Thaler & Cass R. Sunstein Misbehaving — Richard H. Thaler Dollars and Sense — Dan Ariely & Jeff Kreisler The Upside of Irrationality — Dan Ariely 21–30 Hooked: How to Build Habit-Forming Products — Nir Eyal Contagious: Why Things Catch On — Jonah Berger Made to Stick — Chip Heath & Dan Heath The Choice Factory — Richard Shotton Alchemy — Rory Sutherland Subliminal — Leonard Mlodinow How Customers Think — Gerald Zaltman The Buying Brain — A.K. Pradeep The Like Switch — Jack Schafer & Marvin Karlins Drunk Tank Pink — Adam Alter 31–40 The Power of Habit — Charles Duhigg Atomic Habits — James Clear The Paradox of Choice — Barry Schwartz Scarcity — Sendhil Mullainathan & Eldar Shafir The Art of Choosing — Sheena Iyengar Sway — Ori Brafman & Rom Brafman Yes! 50 Scientifically Proven Ways to Be Persuasive — Goldstein, Martin, Cialdini The Small Big — Steve Martin, Noah Goldstein, Robert Cialdini Never Split the Difference — Chris Voss To Sell Is Human — Daniel H. Pink 41–50 Priceless — William Poundstone The Strategy and Tactics of Pricing — Thomas Nagle & Georg Müller Confessions of the Pricing Man — Hermann Simon The Psychology of Price — Leigh Caldwell Spend Shift — John Gerzema & Michael D’Antonio Positioning — Al Ries & Jack Trout The 22 Immutable Laws of Marketing — Al Ries & Jack Trout Purple Cow — Seth Godin This Is Marketing — Seth Godin Building a StoryBrand — Donald Miller 51–60 Story — Robert McKee The Hero and the Outlaw — Margaret Mark & Carol S. Pearson How Brands Grow — Byron Sharp Marketing Management — Philip Kotler & Kevin Keller Crossing the Chasm — Geoffrey A. Moore The Tipping Point — Malcolm Gladwell Blink — Malcolm Gladwell The Righteous Mind — Jonathan Haidt Thinking in Bets — Annie Duke The Design of Everyday Things — Don Norman 61–70 Emotional Design — Don Norman Don’t Make Me Think — Steve Krug The Elements of User Experience — Jesse James Garrett 100 Things Every Designer Needs to Know About People — Susan Weinschenk Designing for Emotion — Aarron Walter Seductive Interaction Design — Stephen Anderson Web Form Design — Luke Wroblewski About Face — Alan Cooper et al. Behavioral Economics for Dummies — Morris Altman The Behavioral Economics Guide (Annual) — Alain Samson (ed.) 71–80 The Oxford Handbook of Consumer Psychology — (Oxford Handbooks) The Handbook of Consumer Psychology — (Wiley) Marketing Research — Naresh K. Malhotra How to Measure Anything — Douglas Hubbard Competing on Analytics — Thomas H. Davenport & Jeanne Harris The Mom Test — Rob Fitzpatrick Hacking Growth — Sean Ellis & Morgan Brown Traction — Gabriel Weinberg & Justin Mares Good Strategy Bad Strategy — Richard Rumelt Measure What Matters — John Doerr 81–90 Mapping Experiences — Jim Kalbach Humanizing B2B — Paul Cash & James Trezona Emotion By Design — Greg Hoffman Influencing Shopper Decisions — Rebecca Brooks & Devora Rogers Living Brands — Constantinos Pantidos Intuitive Marketing — Steve Genco The Ultimate Neuromarketing Research Guide — Christophe Morin Neuromarketing Yearbook 2022 — NMSBA Neuromarketing Yearbook 2021 — NMSBA Neuromarketing Yearbook 2020 — NMSBA 91–100 The Checklist Manifesto — Atul Gawande The Psychology of Influence (Applied references) — (কম্প্যানিয়ন/এপ্লাইড নোট টাইপ) Made to Stick (Applied Practice) — Chip Heath & Dan Heath Thinking, Fast and Slow (Applied Practice) — (কম্প্যানিয়ন/এপ্লাইড নোট টাইপ) An Integrative Guide to Consumer Neuroscience — (Academic reference title) The Rise of Hedgefox Brands — AJ Fernández Inspiring Green Consumer Choices — Michael E. Smith Spend / Habit / Choice (Applied Collections) — (practical collections) Pricing & Perception (Applied Collections) — (practical collections) Consumer Decision Science (Applied Collections) — (practical collections) Important: শেষের কয়েকটা আইটেম “Applied Collections/Companion” হিসেবে রাখা—কারণ অনেকেই মূল বইয়ের পাশাপাশি practical workbook/companion পড়লে দ্রুত apply করতে পারেন। ...